PLUMP SNACKS
Plump had a great product stuck at 1.7x ROAS with ads everyone had stopped noticing. We rebuilt the account and the creative — and let the two argue until the numbers went up.
Plump makes better-for-you snacks with genuinely funny packaging, but the ad account told a different story: one campaign, one audience, one exhausted carousel. Growth had flatlined and every attempt to scale tanked returns. We took over both the media buying and the creative bench.
The account had no testing structure, so nobody knew why anything worked. Creative fatigue set in every two weeks. And the category is brutal — snack ads are wallpaper unless the first second earns the next three.
We rebuilt the account around a weekly testing loop: six new creatives every Monday, three hooks per concept, losers killed by Thursday, winners scaled Friday. Static, motion, and meme-format ads competed head-to-head. Landing pages got the same treatment — one variable at a time, no redesigns on gut feel.
ROAS climbed from 1.7x to 4.9x in four months while spend tripled. Cost per acquisition fell 43%, and the creative library now holds 30+ proven hooks the brand owns forever.